Rethinking Prestige Branding: Secrets of the Ueber-Brands - Wolfgang Schaefer - Books - Kogan Page Ltd - 9780749479220 - March 3, 2016
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Wolfgang Schaefer
Rethinking Prestige Branding: Secrets of the Ueber-Brands Re-issue edition

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Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 3, 2016
ISBN13 9780749479220
Publishers Kogan Page Ltd
Pages 272
Dimensions 241 × 164 × 23 mm   ·   574 g
Language English  

See all of Wolfgang Schaefer ( e.g. Paperback Book and Hardcover Book )