Rethinking Prestige Branding: Secrets of the Ueber-Brands - Wolfgang Schaefer - Books - Kogan Page Ltd - 9780749470036 - May 3, 2015
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Wolfgang Schaefer
Rethinking Prestige Branding: Secrets of the Ueber-Brands

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Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.

272 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2015
ISBN13 9780749470036
Publishers Kogan Page Ltd
Pages 272
Dimensions 233 × 158 × 16 mm   ·   434 g
Language English  

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