The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications - John Philip Jones - Books - SAGE Publications Inc - 9780761912392 - March 30, 1999
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John Philip Jones
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

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This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.

560 pages, colour and b&w illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 30, 1999
ISBN13 9780761912392
Publishers SAGE Publications Inc
Pages 560
Dimensions 152 × 228 × 33 mm   ·   910 g
Language English  

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