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How Advertising Works: The Role of Research John Philip Jones
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How Advertising Works: The Role of Research
John Philip Jones
This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'.
368 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 23, 1998 |
| ISBN13 | 9780761912415 |
| Publishers | SAGE Publications Inc |
| Pages | 368 |
| Dimensions | 153 × 229 × 24 mm · 558 g |
| Language | English |
| Editor | Jones, John Philip |
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