International Advertising: Realities and Myths - John Philip Jones - Books - SAGE Publications Inc - 9780761912453 - January 28, 2000
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John Philip Jones
International Advertising: Realities and Myths

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A handbook of the theory and practice of international advertising linked to overall trends in business globalization.

424 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 28, 2000
ISBN13 9780761912453
Publishers SAGE Publications Inc
Pages 424
Dimensions 152 × 228 × 22 mm   ·   560 g
Language English  
Editor Jones, John Philip

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