Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing - Arch G Woodside - Books - Emerald Publishing Limited - 9780762308699 - August 14, 2002
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Arch G Woodside
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances - Advances in Business Marketing and Purchasing

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This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".

236 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 14, 2002
ISBN13 9780762308699
Publishers Emerald Publishing Limited
Pages 236
Dimensions 156 × 234 × 14 mm   ·   523 g
Language English  
Editor Moore, E.
Editor Woodside, Arch G.

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