Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites - Advances in Culture, Tourism and Hospitality Research - Arch G Woodside - Books - Emerald Publishing Limited - 9781849509008 - September 24, 2010
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Arch G Woodside
Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites - Advances in Culture, Tourism and Hospitality Research

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Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.

184 pages, black & white line drawings, black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 24, 2010
ISBN13 9781849509008
Publishers Emerald Publishing Limited
Pages 184
Dimensions 233 × 160 × 18 mm   ·   412 g
Language English  
Series Editor Woodside, Arch G.

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