Review of Marketing Research - Review of Marketing Research - - Books - Emerald Publishing Inc - 9780765613042 - September 30, 2004
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Review of Marketing Research - Review of Marketing Research 1st edition

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The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.

368 pages, tables, figures, illustrations, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2004
ISBN13 9780765613042
Publishers Emerald Publishing Inc
Pages 352
Dimensions 174 × 246 × 23 mm   ·   666 g
Language English  
Editor Malhotra, Naresh K.

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