Go Figure! New Directions in Advertising Rhetoric - Edward F. McQuarrie - Books - Taylor & Francis Ltd - 9780765618016 - December 15, 2007
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Edward F. McQuarrie
Go Figure! New Directions in Advertising Rhetoric 1st edition

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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.

336 pages, tables, figures, bibliographic references, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 15, 2007
ISBN13 9780765618016
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 152 × 229 × 24 mm   ·   612 g
Language English  
Contributor Barbara J. Phillips
Contributor Edward F. McQuarrie

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