Customer Visits: Building a Better Market Focus: Building a Better Market Focus - Edward F. McQuarrie - Books - Taylor & Francis Ltd - 9780765622242 - August 15, 2008
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Edward F. McQuarrie
Customer Visits: Building a Better Market Focus: Building a Better Market Focus 3rd edition

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Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

256 pages, tables, figures, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 15, 2008
ISBN13 9780765622242
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 152 × 229 × 18 mm   ·   453 g
Language English  

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