The Market Research Toolbox: A Concise Guide for Beginners - Edward F. McQuarrie - Books - SAGE Publications Inc - 9781412991735 - October 12, 2011
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Edward F. McQuarrie
The Market Research Toolbox: A Concise Guide for Beginners 3 Revised edition

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An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 12, 2011
ISBN13 9781412991735
Publishers SAGE Publications Inc
Pages 272
Dimensions 157 × 235 × 19 mm   ·   453 g
Language English  

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