The Strategy of Desire - Ernest Dichter - Books - Taylor & Francis Inc - 9780765808943 - April 30, 2002
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Ernest Dichter
The Strategy of Desire 1st edition

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Ernest Dichter is famous as one of the founding fathers of motivational research

314 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 30, 2002
ISBN13 9780765808943
Publishers Taylor & Francis Inc
Pages 328
Dimensions 228 × 150 × 22 mm   ·   496 g
Language English  
Editor Dichter, Ernest

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