Gary M. Erickson
Dynamic Models of Advertising Competition - International Series in Quantitative Marketing Gary M. Erickson 2nd ed. 2003 edition

Name: Dynamic Models of Advertising Competition - International Series in Quantitative Marketing
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Author: Gary M. Erickson

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2nd ed. 2003 edition

(2012) $ 106.49

Dynamic Models of Advertising Competition - International Series in Quantitative Marketing

Gary M. Erickson

2nd ed. 2003 edition

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models.

147 pages, biography

Media	Books Hardcover Book (Book with hard spine and cover)
Released	October 31, 2002
ISBN13	9781402072673
Publishers	Springer-Verlag New York Inc.
Pages	147
Dimensions	155 × 235 × 11 mm · 408 g
Language	English