Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets - Routledge Communication Series - Sylvia M. Chan-Olmsted - Books - Taylor & Francis Inc - 9780805848120 - September 29, 2005
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Sylvia M. Chan-Olmsted
Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets - Routledge Communication Series 1st edition

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

384 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2005
ISBN13 9780805848120
Publishers Taylor & Francis Inc
Pages 256
Dimensions 238 × 160 × 22 mm   ·   492 g
Language English  

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