Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets - Routledge Communication Series - Sylvia M. Chan-Olmsted - Books - Taylor & Francis Inc - 9780805862119 - May 18, 2006
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Sylvia M. Chan-Olmsted
Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets - Routledge Communication Series 1st edition

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

384 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 18, 2006
ISBN13 9780805862119
Publishers Taylor & Francis Inc
Pages 384
Dimensions 152 × 229 × 14 mm   ·   710 g
Language English  

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