Strategic Reputation Management: Towards A Company of Good - Pekka Aula - Books - Taylor & Francis Inc - 9780805864267 - April 24, 2008
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Pekka Aula
Strategic Reputation Management: Towards A Company of Good 1st edition

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Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.

256 pages, 12 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 24, 2008
ISBN13 9780805864267
Publishers Taylor & Francis Inc
Pages 256
Dimensions 153 × 229 × 21 mm   ·   488 g
Language English  

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