Tell your friends about this item:
Marketing to Older Consumers: A Handbook of Information for Strategy Development George Moschis
Price
$ 122.99
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jun 12 - 18
Our customers say:
Add to your iMusic wish list
Marketing to Older Consumers: A Handbook of Information for Strategy Development
George Moschis
By presenting and interpreting relevant information in a marketing decision-making context, the book provides the bases for developing effective marketing strategies. Next, the author discusses both specific and general aspects of behavior that have implications for marketing strategy.
352 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 23, 1992 |
| ISBN13 | 9780899307640 |
| Publishers | ABC-CLIO |
| Pages | 352 |
| Dimensions | 162 × 243 × 28 mm · 648 g |
| Language | English |
More by George Moschis
Show all
Mere med samme udgiver
![Cover for II Harvey Carl A. · School Library Management, 8th Edition (Paperback Book) [8 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/452/9781440877452.jpg?ii-harvey-carl-a-2022-school-library-management-8th-edition-paperback-book&class=scaled&v=1649745510)
![Cover for Scott A. Merriman · Same-Sex Marriage: Exploring the Issues - Religion in Politics and Society Today (Hardcover Book) [Annotated edition] (2022)](https://imusic.b-cdn.net/images/item/original/236/9781440875236.jpg?scott-a-merriman-2022-same-sex-marriage-exploring-the-issues-religion-in-politics-and-society-today-hardcover-book&class=scaled&v=1660515545)
See all of George Moschis ( e.g. Hardcover Book )