Marketing Strategies for the Mature Market - George Moschis - Books - Bloomsbury Publishing Plc - 9780899308876 - September 29, 1994
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George Moschis
Marketing Strategies for the Mature Market

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Intended for the professional who needs access to state-of-the-art knowledge and its implications for marketing strategy development, this text includes information on the mature market, market segmentation and market targeting.

224 pages, tables, figures, references, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 1994
ISBN13 9780899308876
Publishers Bloomsbury Publishing Plc
Pages 216
Dimensions 155 × 235 × 22 mm   ·   526 g
Language English  

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