Gerontographics: Life-Stage Segmentation for Marketing Strategy Development - George Moschis - Books - Bloomsbury Publishing Plc - 9781567200621 - August 23, 1996
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George Moschis
Gerontographics: Life-Stage Segmentation for Marketing Strategy Development

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The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments.

200 pages, figures and tables, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 23, 1996
ISBN13 9781567200621
Publishers Bloomsbury Publishing Plc
Pages 192
Dimensions 151 × 236 × 17 mm   ·   394 g
Language English  

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