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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets . Rajagopal
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
. Rajagopal
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
280 pages, 9 figures, 2 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 20, 2013 |
| ISBN13 | 9781137281913 |
| Publishers | Palgrave Macmillan |
| Pages | 259 |
| Dimensions | 138 × 223 × 21 mm · 464 g |
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