The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences - . Rajagopal - Books - Palgrave Macmillan - 9781137434951 - March 4, 2015
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. Rajagopal
The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

320 pages, 14 figures, 1 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 4, 2015
ISBN13 9781137434951
Publishers Palgrave Macmillan
Pages 295
Dimensions 146 × 225 × 22 mm   ·   512 g

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