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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness . Rajagopal
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
. Rajagopal
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
344 pages, 3 black & white tables, 16 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 21, 2014 |
| ISBN13 | 9781137366771 |
| Publishers | Palgrave Macmillan |
| Pages | 318 |
| Dimensions | 147 × 225 × 24 mm · 538 g |
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