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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations Walter Wymer
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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations
Walter Wymer
Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples. It offers examples from around the world and is applicable to various international nonprofit organizations.
384 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 26, 2006 |
| ISBN13 | 9781412909235 |
| Publishers | SAGE Publications Inc |
| Pages | 384 |
| Dimensions | 194 × 238 × 30 mm · 816 g |
| Language | English |
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