Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research - Walter Wymer - Books - Springer International Publishing AG - 9783319198682 - October 14, 2015
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Walter Wymer
Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities - Applying Quality of Life Research 1st ed. 2015 edition

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This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions.

389 pages, 16 black & white illustrations, 27 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 14, 2015
ISBN13 9783319198682
Publishers Springer International Publishing AG
Pages 389
Dimensions 248 × 166 × 2 mm   ·   734 g
Language French  
Editor Wymer, Walter

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