Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing - Peter S.H. Leeflang - Books - Springer-Verlag New York Inc. - 9781493920853 - November 13, 2014
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Peter S.H. Leeflang
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing 2015 edition

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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.

406 pages, 36 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 13, 2014
ISBN13 9781493920853
Publishers Springer-Verlag New York Inc.
Pages 408
Dimensions 164 × 241 × 21 mm   ·   810 g
Language English  

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