Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing - Peter S.H. Leeflang - Books - Springer-Verlag New York Inc. - 9781493940875 - August 23, 2016
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Peter S.H. Leeflang
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 2015 edition

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This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.

422 pages, 42 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9781493940875
Publishers Springer-Verlag New York Inc.
Pages 408
Dimensions 155 × 235 × 22 mm   ·   589 g
Language English  

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