Advertising Design and Typography - Alex W. White - Books - Allworth Press,U.S. - 9781581154658 - November 16, 2006
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Alex W. White
Advertising Design and Typography 1st edition

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A comprehensive overview of advertising design strategies, this work aims to help anyone understand and utilise the persuasive techniques of visual messaging. It contains a discussion of the major design principles, and on how print design differs from those used in television, online, and in interactive media.

224 pages, 1500 colour illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 16, 2006
ISBN13 9781581154658
Publishers Allworth Press,U.S.
Pages 224
Dimensions 222 × 292 × 18 mm   ·   1.03 kg
Language English  

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