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Branding the Man: Why Men Are the Next Frontier in Fashion Retail Bertrand Pellegrin 1st edition
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Branding the Man: Why Men Are the Next Frontier in Fashion Retail
Bertrand Pellegrin
Shows those involved in men's retail how to understand classic men's environments. This book covers various aspects of male fashion retail - including store design, buying and sourcing product, merchandising, marketing, advertising, and promotion.
224 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 10, 2009 |
| ISBN13 | 9781581156638 |
| Publishers | Allworth Press,U.S. |
| Pages | 224 |
| Dimensions | 152 × 229 × 20 mm · 508 g |
| Language | English |
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