#Share: How to Mobilize Social Word of Mouth (sWOM) - Natalie T. Wood - Books - Business Expert Press - 9781631574412 - February 28, 2017
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Natalie T. Wood
#Share: How to Mobilize Social Word of Mouth (sWOM)

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Examines the influence of social word of mouth (sWOM) and provides guidance on how to operationalize its growing power. The goal is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, and inspires consumers to share.

242 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2017
ISBN13 9781631574412
Publishers Business Expert Press
Pages 242
Dimensions 152 × 228 × 13 mm   ·   345 g
Language English  

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