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#Share: Building Social Media Word of Mouth Natalie T. Wood
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#Share: Building Social Media Word of Mouth
Natalie T. Wood
Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 30, 2022 |
| ISBN13 | 9781637424148 |
| Publishers | Business Expert Press |
| Pages | 218 |
| Dimensions | 228 × 152 × 16 mm · 324 g |
| Language | English |
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