Brand Elevation: Lessons in Ueber-Branding - Wolfgang Schaefer - Books - Kogan Page Ltd - 9781789664669 - January 3, 2021
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Wolfgang Schaefer
Brand Elevation: Lessons in Ueber-Branding

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Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2021
ISBN13 9781789664669
Publishers Kogan Page Ltd
Pages 304
Dimensions 233 × 157 × 22 mm   ·   518 g
Language English  

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