Measurement in Marketing - Review of Marketing Research - Naresh K. Malhotra - Books - Emerald Publishing Limited - 9781800436312 - September 12, 2022
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Naresh K. Malhotra
Measurement in Marketing - Review of Marketing Research

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Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 12, 2022
ISBN13 9781800436312
Publishers Emerald Publishing Limited
Pages 240
Dimensions 237 × 161 × 21 mm   ·   480 g
Language English  
Editor Baumgartner, Hans (Pennsylvania State University, USA)
Editor Weijters, Bert (Ghent University, Belgium)

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