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Developing International Strategies: Going and Being International for Medium-sized Companies Rudolf Grunig 2012 edition
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Developing International Strategies: Going and Being International for Medium-sized Companies
Rudolf Grunig
This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets.
368 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 30, 2013 |
| ISBN13 | 9783642445972 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 368 |
| Dimensions | 155 × 235 × 21 mm · 548 g |
| Language | English |
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