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Developing International Strategies Rudolf Grunig Softcover reprint of the original 2nd ed. 2017 edition
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Developing International Strategies
Rudolf Grunig
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.
218 pages, 93 Illustrations, black and white; XVIII, 218 p. 93 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 15, 2018 |
| ISBN13 | 9783662571163 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 218 |
| Dimensions | 150 × 220 × 10 mm · 335 g |
| Language | German |
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