Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice - Adamantios Diamantopoulos - Books - Gabler - 9783834930606 - July 12, 2012
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Adamantios Diamantopoulos
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice 2012 edition

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.

630 pages, 53 black & white illustrations, 100 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 12, 2012
ISBN13 9783834930606
Publishers Gabler
Genre Aspects (Academic) > Science / Technology Aspects
Pages 627
Dimensions 178 × 245 × 39 mm   ·   1.17 kg
Language English  
Editor Diamantopoulos, Adamantios
Editor Fritz, Wolfgang
Editor Hildebrandt, Lutz

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