Advertising and the Transformation of Screen Cultures - Film Culture in Transition - Bo Florin - Books - Amsterdam University Press - 9789462989153 - July 1, 2021
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Bo Florin
Advertising and the Transformation of Screen Cultures - Film Culture in Transition

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Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.

388 pages, 140 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 1, 2021
ISBN13 9789462989153
Publishers Amsterdam University Press
Pages 338
Dimensions 235 × 157 × 23 mm   ·   542 g

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