Marketing 4.0: Moving from Traditional to Digital - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Books - John Wiley & Sons Inc - 9781119341208 - January 3, 2017
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Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Marketing 4.0: Moving from Traditional to Digital

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Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

208 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 3, 2017
ISBN13 9781119341208
Publishers John Wiley & Sons Inc
Pages 208
Dimensions 237 × 164 × 20 mm   ·   414 g
Language English  

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