Social Marketing: Concepts, Strategies, and Community Applications - P. Jaisridhar - Books - New India Publishing Agency - 9789358878851 - May 31, 2026
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P. Jaisridhar
Social Marketing: Concepts, Strategies, and Community Applications

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Merging theory and practice, this guide reveals social marketing’s power to spark community progress and behavioral change. This book outlines audience-centered planning, digital integration, field testing, and participatory strategies for crafting and evaluating campaigns in public health, education, and community development.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released May 31, 2026
ISBN13 9789358878851
Publishers New India Publishing Agency
Pages 568
Dimensions 150 × 220 × 20 mm   ·   1.19 kg

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