Successful Wine Marketing - James T. Lapsley - Books - Aspen Publishers Inc.,U.S. - 9780834219625 - March 31, 2001
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James T. Lapsley
Successful Wine Marketing 2001 edition

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Explains the principles, logistics, and strategies of wine marketing and sales. From the basics of understanding the wine consumer, and the marketplace; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, this work gives information on both wine and business.

308 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2001
ISBN13 9780834219625
Publishers Aspen Publishers Inc.,U.S.
Pages 308
Dimensions 165 × 234 × 26 mm   ·   585 g
Language English  

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